The selection of advertising media

Author(s)

• Hobson, John Waller
• Institute of Practitioners in Advertising

Bibliographic Information

The selection of advertising media

[by] J. W. Hobson

published on behalf of the Institute of Practitioners in Advertising [by] Business Books, 1968

5th ed

Details

• NCID: BA0340591X
• LCCN: 68138189
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xi, 217 p
• Size: 23 cm
• Classification:
  • LCC : HF5827
  • DC : 659.11
• Subject Headings:
  • LCSH : Advertising media planning