International marketing

Author(s)

• Cateora, Philip R.
• Hess, John Milton

Bibliographic Information

International marketing

[by] Philip R. Cateora and John M. Hess

Richard D. Irwin, 1971

Rev. ed

Note

Bibliography: p. 903-909

• NCID: BA03406377
• LCCN: 76153168
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xv, 934 p.
• Size: maps ; 24 cm
• Classification:
  • LCC : HF1009.5
  • DC19 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : International business enterprises