The Japanese marketing system : adaptations and innovations
著者
書誌事項
The Japanese marketing system : adaptations and innovations
MIT Press, c1971
大学図書館所蔵 全81件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Bibliography: p. [301]-309
Includes index
内容説明・目次
内容説明
Many of Japan's marketing problems are not unique to that country but may well extend to other markets in similar environments. This book provides an extremely useful analysis of the Japanese business system, focusing on the dynamics of its adaptive response to environmental changes.The book covers a number of issues and areas in depth: (1) The Setting (a historical perspective, overview of the distribution system in contemporary Japan, forces of change); (2) Emergence of a Mass Consumption Society (measures of growth, emergence of a viable middle class, changes in consumption patterns, changes in relevant values); (3) Marketing Behavior of Large Manufacturing Firms (forces for change, adaptive behavior, control over channels of distribution--with examples from industries); (4) Innovations in the Distribution Sector (new retailing institutions, implications); (5) Adaptive Behavior of Traditional Elements in the Marketing Systems (small retail firms, wholesalers, department stores, trading companies); (6) Development of Consumer Financing in Postwar Japan (installment credit, credit cards); (7) Government Policies Toward the Distribution Sector; (8) Some Tentative Observations.The author skillfully analyzes the forces that are bringing about changes in Japanese marketing. In doing so he raises and answers some important questions: What impact has Japan's recent entry into a highly industrialized and mass consumption oriented society had on her marketing system, and how is the marketing system seeking to adapt to these developments? Is the emerging system taking on characteristics commonly associated with marketing systems in other mass consumption societies? What impact have changes in the marketing system had on the rest of Japanese society? The answer to this last question contains the basic premise that marketing is an important mechanism in providing for social change, and Professor Yoshino describes the role of the Japanese government in trying to resolve such problems as the threatened disappearance of the family retail establishment. He also provides statistical data relating to changes in basic value orientation of the Japanese consumer--for instance, the number of families buying Western-style furniture.Data for the book have been drawn from both primary and secondary sources, which include personal interviews with marketing executives of large manufacturing firms, a score of experts on the Japanese marketing system, and owners and managers of various types of marketing intermediaries.
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