Product policy : concepts, methods, and strategy

Author(s)

• Wind, Yoram J.

Bibliographic Information

Product policy : concepts, methods, and strategy

Yoram J. Wind

（Addison-Wesley series in marketing）

Addison-Wesley Pub. Co., c1982

• est.

Note

Bibliography: p. [623]-648

Includes index

Details

• NCID: BA03629815
• ISBN:
  • 0201083434
• LCCN: 80020004
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Reading, Mass.
• Pages/Volumes: 666 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.15
  • DC19 : 658.5
• Subject Headings:
  • LCSH : Product management
  • LCSH : New products
• Parent Bibliography ID:
  • BA03629881