Organizational buying behavior

著者

• Bonoma, Thomas V.
• Zaltman, Gerald

書誌事項

Organizational buying behavior

ed. Thomas V. Bonoma & Gerald Zaltman

American Marketing Association, c1978

注記

Papers of a workshop sponsored by the American Marketing Association and the Graduate School of Business, University of Pittsburgh and held at University of Pittsburgh, April, 1976

詳細情報

• NII書誌ID(NCID): BA03633222
• ISBN:
  • 0877571066
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago
• ページ数/冊数: 159 p.
• 大きさ: 23 cm
• 分類:
  • NDC8 : 675
• 件名:
  • LCSH : Purchasing -- Congresses
  • LCSH : Industrial procurement -- Congress
  • LCSH : Organizational behavior -- Congress