Organizational buying behavior

Author(s)

• Bonoma, Thomas V.
• Zaltman, Gerald

Bibliographic Information

Organizational buying behavior

ed. Thomas V. Bonoma & Gerald Zaltman

American Marketing Association, c1978

Note

Papers of a workshop sponsored by the American Marketing Association and the Graduate School of Business, University of Pittsburgh and held at University of Pittsburgh, April, 1976

Details

• NCID: BA03633222
• ISBN:
  • 0877571066
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: 159 p.
• Size: 23 cm
• Classification:
  • NDC8 : 675
• Subject Headings:
  • LCSH : Purchasing -- Congresses
  • LCSH : Industrial procurement -- Congress
  • LCSH : Organizational behavior -- Congress