Persuasion : new directions in theory and research
著者
書誌事項
Persuasion : new directions in theory and research
（Sage annual reviews of communication research, v. 8）
Sage, c1980
- pbk.
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注記
Includes bibliographies
内容説明・目次
内容説明
An expert in the study of mass communications and an expert on interpersonal communication bring together contributions that explore the ways in which we are persuaded. Essays cover three major aspects of the subject: theory and definition of persuasion, factors in the persuasion process, and the application of persuasion to negotiation, marketing, family relationships and politics.
'This collection seemed to me a good review of a fascinating field. As a therapist, I found I was able to pull together a range of ideas that I considered worthy of development and application...Though not written with therapists in mind, this book represented for me an introduction to a new range of possibilities for influencing people towards a more productive way of thinking and acting.' -- Alliance News, March/April 1981
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