Planning and control of multinational marketing strategy : the issue of integration

著者

• Siddiqi, M. M. Shahid M. (Moinuddin Shahid)

書誌事項

Planning and control of multinational marketing strategy : the issue of integration

M. M. Shahid Siddiqi

（Multinational corporations : operations and finance）

Arno Press, 1980, c1976

注記

Originally presented as the author's thesis, University of Pennsylvania, 1976

Bibliography: p. xxv-xxxii

Includes index

詳細情報

• NII書誌ID(NCID): BA03685612
• ISBN:
  • 0405133847
• LCCN: 80000592
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xxxvii, 281 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.13
  • DC : 658.8/48
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : International business enterprises
• 親書誌ID:
  • BA03682760