Planning and control of multinational marketing strategy : the issue of integration

書誌事項

Planning and control of multinational marketing strategy : the issue of integration

M. M. Shahid Siddiqi

(Multinational corporations : operations and finance)

Arno Press, 1980, c1976

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注記

Originally presented as the author's thesis, University of Pennsylvania, 1976

Bibliography: p. xxv-xxxii

Includes index

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