Strategy search : a guide to marketing for chief executives and directors

Author(s)

• Christopher, Martin
• Majaro, Simon
• McDonald, Malcolm

Bibliographic Information

Strategy search : a guide to marketing for chief executives and directors

Martin Christopher, Simon Majaro, Malcolm McDonald

Gower, c1987

Note

Includes bibliography and index

• NCID: BA03713864
• ISBN:
  • 0566026376
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Aldershot
• Pages/Volumes: 183 p.
• Size: 26cm
• Classification:
  • LCC : HF5415
  • UDC : 658.8
  • DC19 : 658.8
• Subject Headings:
  • PRECIS : Marketing
  • LCSH : Marketing
  • FREE : Marketing