Developing new products and repositioning mature brands : a risk-reduction system that produces investment alternatives

著者

• Cafarelli, Eugene J.

書誌事項

Developing new products and repositioning mature brands : a risk-reduction system that produces investment alternatives

Eugene J. Cafarelli

（Ronald series on marketing management）

Wiley, c1980

注記

"A Ronald Press publication."

Bibliography: p. 249

Includes index

詳細情報

• NII書誌ID(NCID): BA03738504
• ISBN:
  • 0471046345
• LCCN: 80013112
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xii, 253 p., [1] folded leaf of plates
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.15
  • DC : 658.5/75
• 件名:
  • LCSH : Product management
  • LCSH : New products
• 親書誌ID:
  • BA00637431