Comparative marketing systems

Author(s)

• Kaynak, Erdener
• Savitt, Ronald

Bibliographic Information

Comparative marketing systems

edited by Erdener Kaynak and Ronald Savitt

Praeger, 1984

Note

Bibliography: p. 287-297

Includes index

Details

• NCID: BA03742975
• ISBN:
  • 0030626048
• LCCN: 83024468
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, NY, USA
• Pages/Volumes: xvii, 309 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC19 : 380.1
• Subject Headings:
  • LCSH : Comparative marketing -- Addresses, essays, lectures