Marketing literature : development and appraisal

Author(s)

• Bartels, Robert

Bibliographic Information

Marketing literature : development and appraisal

Robert D.W. Bartels

（A Century of marketing）

Arno Press, 1978

Note

Bibliography: p. 403-523

Originally presented as the author's thesis, Ohio State, 1941

Details

• NCID: BA03752797
• ISBN:
  • 0405111657
• LCCN: 78000228
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: vi, 525 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing literature
• Parent Bibliography ID:
  • BA03523756