Managing marketing : text, cases, and readings

Author(s)

• Bonoma, Thomas V.

Bibliographic Information

Managing marketing : text, cases, and readings

Thomas V. Bonoma

Free Press , Collier Macmillan, c1984

Note

Bibliography: p. 513-515

Includes index

Details

• NCID: BA03753304
• ISBN:
  • 0029037204
• LCCN: 83048681
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York,London
• Pages/Volumes: xxii, 522 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies