Organization strategy, a marketing approach

Author(s)

• Corey, E. Raymond
• Star, Steven H.
• Harvard University. Graduate School of Business Administration. Division of Research

Bibliographic Information

Organization strategy, a marketing approach

[by] E. Raymond Corey [and] Steven H. Star

Division of Research, Graduate School of Business Administration, Harvard University, 1971

Note

"Based on a detailed examination of the organizational structures and processes in: IBM, Sears, Ford, General Electric, General Foods, Lockheed, Mobil, Monsanto, Du Pont, and Pfizer."

Includes bibliographical references

Details

• NCID: BA03754125
• ISBN:
  • 0875840884
• LCCN: 79132151
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xi, 434 p.
• Size: 29 cm
• Classification:
  • LCC : HD70.U5
  • DC : 658.3/02/0973
• Subject Headings:
  • LCSH : Industrial organization -- United States -- Case studies
  • LCSH : Marketing -- Management -- Case studies