Organization strategy, a marketing approach
著者
書誌事項
Organization strategy, a marketing approach
Division of Research, Graduate School of Business Administration, Harvard University, 1971
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注記
"Based on a detailed examination of the organizational structures and processes in: IBM, Sears, Ford, General Electric, General Foods, Lockheed, Mobil, Monsanto, Du Pont, and Pfizer."
Includes bibliographical references