Psychological principles of marketing and consumer behavior

Author(s)

• Britt, Steuart Henderson

Bibliographic Information

Psychological principles of marketing and consumer behavior

Steuart Henderson Britt

Lexington Books, c1978

Note

Bibliography: p. 487-523

Includes index

Details

• NCID: BA03754577
• ISBN:
  • 066901513X
• LCCN: 77075658
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lexington, Mass.
• Pages/Volumes: xviii, 532 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.125
  • DC : 658.8/001/9
• Subject Headings:
  • LCSH : Marketing -- Psychological aspects
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Motivation research (Marketing)
  • LCSH : Consumers -- Psychology