Marketing : a behavioural analysis

Author(s)

• Chisnall, Peter M.

Bibliographic Information

Marketing : a behavioural analysis

Peter M. Chisnall

McGraw Hill, c1975

• : [hbk]
• : pbk

Note

Includes bibliographies and index

Details

• NCID: BA03754908
• ISBN:
  • 0070840539
  • 0070840547
• LCCN: 74023397
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; New York
• Pages/Volumes: 328 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.3
  • DC19 : 658.8/342
• Subject Headings:
  • LCSH : Motivation research (Marketing)
  • LCSH : Marketing
  • LCSH : Consumers