Consumer behavior : research on consumer reactions

著者

    • Clark, Lincoln Harold

書誌事項

Consumer behavior : research on consumer reactions

edited by Lincoln H. Clark, [assisted by Joan B. Carney]

(A Century of marketing)

Arno Press, 1978, c1958

大学図書館所蔵 件 / 44

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注記

Reprint of the ed. published by Harper, New York, which was issued as v. 3 of Consumer behavior

"A bibliography of recent empirical research on consumer behavior": p. 124-219

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