The beginning of marketing thought in the United States and Fifty years of marketing in retrospect
著者
書誌事項
The beginning of marketing thought in the United States and Fifty years of marketing in retrospect
（A Century of marketing）
Arno Press, 1978, [1959]
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Beginning of marketing thought in the United States
Fifty years of marketing in retrospect
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注記
Bibliography: p. 79-88
Reprint of the author's 2 works, published in 1959 by the Bureau of Business Research, University of Texas, Austin, which were issued as its Studies in marketing no. 3 and no. 5 respectively