The beginning of marketing thought in the United States and Fifty years of marketing in retrospect
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Bibliographic Information
The beginning of marketing thought in the United States and Fifty years of marketing in retrospect
（A Century of marketing）
Arno Press, 1978, [1959]
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Beginning of marketing thought in the United States
Fifty years of marketing in retrospect
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Note
Bibliography: p. 79-88
Reprint of the author's 2 works, published in 1959 by the Bureau of Business Research, University of Texas, Austin, which were issued as its Studies in marketing no. 3 and no. 5 respectively