Strategic marketing cases and applications

Author(s)

    • Cravens, David W.
    • Lamb, Charles W.

Bibliographic Information

Strategic marketing cases and applications

David W. Cravens and Charles W. Lamb, Jr

（The Irwin series in marketing）

R.D. Irwin, 1983

Available at  / 12 libraries

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Note

Includes bibliographical references

Related Books： 1-1 of 1

Details

  • NCID
    BA03756619
  • ISBN
    • 0256029369
  • LCCN
    82082880
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Homewood, Ill.
  • Pages/Volumes
    xix, 648 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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