Marketing decision models

Author(s)

• Schultz, Randall L.
• Zoltners, Andris A.

Bibliographic Information

Marketing decision models

edited by Randall L. Schultz, Andris A. Zoltners

North Holland, c1981

Note

Includes bibliographical references and index

Details

• NCID: BA03761710
• ISBN:
  • 0444004262
• LCCN: 80020618
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 298 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.135
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Decision making -- Mathematical models
  • LCSH : Marketing -- Mathematical models