Public and nonprofit marketing--cases and readings

Author(s)

• Lovelock, Christopher H.
• Weinberg, Charles B.

Bibliographic Information

Public and nonprofit marketing--cases and readings

Christopher H. Lovelock, Charles B. Weinberg

Scientific Press , Wiley, c1984

• pbk.

Note

Updated and combined version of: Cases in public and nonprofit marketing and Readings in public and nonprofit marketing

Includes bibliographies

Details

• NCID: BA03762440
• ISBN:
  • 0471885789
• LCCN: 84168290
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Palo Alto, Calif.,New York
• Pages/Volumes: xiii, 378 p.
• Size: 28 cm
• Classification:
  • LCC : HD2741
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Corporations, Nonprofit -- Marketing -- Case studies
  • LCSH : Corporations, Nonprofit -- Marketing -- Addresses, essays, lectures
  • LCSH : Government business enterprises -- Case studies
  • LCSH : Government business enterprises -- Addresses, essays, lectures
  • LCSH : Government publicity -- Case studies
  • LCSH : Government publicity -- Addresses, essays, lectures