International marketing and purchasing of industrial goods : an interaction approach
著者
書誌事項
International marketing and purchasing of industrial goods : an interaction approach
Wiley, c1982
- est.
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注記
Bibliography: p. 395-401
Includes indexes
内容説明・目次
内容説明
Presents an alternative theoretical approach to industrial marketing and purchasing based on a research project carried out in France, Germany, Italy, Sweden, and Great Britain. Focuses on descriptions and analyses of actual marketing and purchasing problems.
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