International marketing and purchasing of industrial goods : an interaction approach

Author(s)

• Håkansson, Håkan
• IMP Project Group

Bibliographic Information

International marketing and purchasing of industrial goods : an interaction approach

by IMP Project Group ; editor, Håkan Håkansson

Wiley, c1982

• est.

Note

Bibliography: p. 395-401

Includes indexes

Details

• NCID: BA03763104
• ISBN:
  • 0471279870
• LCCN: 81013070
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chichester ; New York
• Pages/Volumes: x, 406 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.12.E8
  • DC19 : 658.8/0094
• Subject Headings:
  • LCSH : Marketing -- Europe
  • LCSH : Industrial procurement -- Europe