Early development and conceptualization of the field of marketing

Author(s)

• Assael, Henry

Bibliographic Information

Early development and conceptualization of the field of marketing

edited by Henry Assael

（A Century of marketing）

Arno Press, 1978

Note

A collection of selections reprinted from various sources published 1901-1960

Contents of Works

• Coolsen, F. G. Appraisal of contributions to marketing thought by late nineteenth-century liberal economists
• U.S. Industrial Commission. Report of the Industrial Commission on the distribution of Farm products
• Cherington, P. T. The elements of marketing
• Johnson, J. F. Modern distribution
• Shaw, A. W. Some problems in market distribution

Details

• NCID: BA03763181
• ISBN:
  • 0405111886
• LCCN: 78000278
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 161 p. in various pagings
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/008
• Subject Headings:
  • LCSH : Marketing -- Addresses, essays, lectures
• Parent Bibliography ID:
  • BA03523756