Cases in marketing management : issues for the 1980s

Author(s)

• Hinkle, Charles L.
• Stineman, Esther

Bibliographic Information

Cases in marketing management : issues for the 1980s

Charles L. Hinkle, Esther F. Stineman

Prentice-Hall, c1984

• pbk.

Note

Includes bibliographical references

Details

• NCID: BA0376324X
• ISBN:
  • 0131156004
• LCCN: 83019109
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xix, 635 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Case studies