The Role of affect in consumer behavior : emerging theories and applications

著者

• Peterson, Robert A.
• Hoyer, Wayne D.
• Wilson, William R. (William Raft)
• University of Texas at Austin. College of Business Administration
• University of Texas at Austin. IC[2] Institute

書誌事項

The Role of affect in consumer behavior : emerging theories and applications

edited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson

Lexington Books, c1986

注記

Papers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the IC[2] Institute of the University of Texas at Austin

Bibliography: p. [161]-184

Includes index

• NII書誌ID(NCID): BA03763294
• ISBN:
  • 0669128740
• LCCN: 85046042
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lexington, Mass.
• ページ数/冊数: ix, 196 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.3
  • DC19 : 658.8/342
• 件名:
  • LCSH : Consumers -- Congresses
  • LCSH : Affect (Psychology) -- Congresses