Bibliographic Information

The Role of affect in consumer behavior : emerging theories and applications

edited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson

Lexington Books, c1986

Available at  / 21 libraries

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Note

Papers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the IC[2] Institute of the University of Texas at Austin

Bibliography: p. [161]-184

Includes index

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