The Role of affect in consumer behavior : emerging theories and applications
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Bibliographic Information
The Role of affect in consumer behavior : emerging theories and applications
Lexington Books, c1986
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Papers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the IC[2] Institute of the University of Texas at Austin
Bibliography: p. [161]-184
Includes index