The Role of affect in consumer behavior : emerging theories and applications

Author(s)

• Peterson, Robert A.
• Hoyer, Wayne D.
• Wilson, William R. (William Raft)
• University of Texas at Austin. College of Business Administration
• University of Texas at Austin. IC[2] Institute

Bibliographic Information

The Role of affect in consumer behavior : emerging theories and applications

edited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson

Lexington Books, c1986

Note

Papers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the IC[2] Institute of the University of Texas at Austin

Bibliography: p. [161]-184

Includes index

Details

• NCID: BA03763294
• ISBN:
  • 0669128740
• LCCN: 85046042
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lexington, Mass.
• Pages/Volumes: ix, 196 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.3
  • DC19 : 658.8/342
• Subject Headings:
  • LCSH : Consumers -- Congresses
  • LCSH : Affect (Psychology) -- Congresses