The collected works of C.C. Parlin

Author(s)

• Parlin, Charles Coolidge
• Assael, Henry

Bibliographic Information

The collected works of C.C. Parlin

edited by Henry Assael

（A Century of marketing）

Arno Press, 1978

Note

Reprint of 5 works, 1914-1918

Contents of Works

• The merchandising of automobiles
• The merchandising of automobile parts and accessories
• The merchandising of textiles
• The manufacturer, the retailer, and branded merchandise
• The farm market

Details

• NCID: BA03763636
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 1 v. (various pagings)
• Size: 22 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Collected works
  • LCSH : Merchandising -- Collected works
  • LCSH : Marketing research -- Collected works
• Parent Bibliography ID:
  • BA03523756