Personal selling : theory, research, and practice

著者

• Jacoby, Jacob
• Craig, C. Samuel
• New York University. Institute of Retail Management
• Association for Consumer Research (U.S.)

書誌事項

Personal selling : theory, research, and practice

edited by Jacob Jacoby, C. Samuel Craig

（The advances in retailing series）

Lexington Books, c1984

注記

Papers presented at a conference, co-sponsored by the Institute for Retail Management and the Association for Consumer Research

Includes bibliographies

詳細情報

• NII書誌ID(NCID): BA03763807
• ISBN:
  • 0669076066
• LCCN: 83048825
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lexington, Mass.
• ページ数/冊数: xvi, 316 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5438.25
  • DC19 : 658.8/5
• 件名:
  • LCSH : Selling -- Congresses
• 親書誌ID:
  • BA00294492