Perspectives in consumer behavior

Author(s)

• Kassarjian, Harold H.
• Robertson, Thomas S.

Bibliographic Information

Perspectives in consumer behavior

[edited by] Harold H. Kassarjian, Thomas S. Robertson

（Scott, Foresman series in marketing）

Scott, Foresman, c1981

3rd ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA03764038
• ISBN:
  • 0673153940
• LCCN: 81001039
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Glenview, Ill.
• Pages/Volumes: xxii, 538 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.3
  • DC19 : 658.8/342
• Subject Headings:
  • LCSH : Consumers -- Addresses, essays, lectures
  • LCSH : Motivation research (Marketing) -- Addresses, essays, lectures
• Parent Bibliography ID:
  • BA03764071