Consumer behavior : basic findings and management implications

Author(s)

• Zaltman, Gerald
• Wallendorf, Melanie

Bibliographic Information

Consumer behavior : basic findings and management implications

Gerald Zaltman, Melanie Wallendorf

（Wiley series in marketing）

Wiley, c1983

2nd ed

• est.

Note

Includes bibliographical references and indexes

Details

• NCID: BA03764195
• ISBN:
  • 0471093068
• LCCN: 82023842
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 684 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.3
  • DC19 : 658.8/342
• Subject Headings:
  • LCSH : Consumers
  • LCSH : Motivation research (Marketing)
• Parent Bibliography ID:
  • BA00209234