Perspectives on strategic marketing management

Author(s)

• Kerin, Roger A.
• Peterson, Robert A.

Bibliographic Information

Perspectives on strategic marketing management

[edited by] Roger A. Kerin, Robert A. Peterson

Allyn and Bacon, c1983

2nd ed

• : pbk

Note

Includes bibliographies

Details

• NCID: BA03764242
• ISBN:
  • 0205079229
• LCCN: 82011516
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xiii, 483 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Addresses, essays, lectures