Marketing

Author(s)

• Zikmund, William G.
• D'Amico, Michael

Bibliographic Information

Marketing

William Zikmund, Michael D'Amico

Wiley, c1984

• est.

Note

Includes index

Details

• NCID: BA03764628
• ISBN:
  • 0471864935
• LCCN: 83023521
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 734 p., [12] p. of plates
• Size: 27 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing