Advertising in our economy

Author(s)

• Borden, Neil H. (Neil Hopper)

Bibliographic Information

Advertising in our economy

Neil H. Borden

（A Century of marketing）

Arno Press, 1978, [c1945]

Note

"A condensed version of The economic effects of advertising."

Reprint of the ed. published by R. D. Irwin, Chicago

Details

• NCID: BA03764956
• ISBN:
  • 0405111738
• LCCN: 78000310
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 301 p.
• Size: 24 cm
• Classification:
  • LCC : HF5813.U6
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising -- United States
• Parent Bibliography ID:
  • BA03523756