The economic effects of advertising

Author(s)

• Borden, Neil H. (Neil Hopper)

Bibliographic Information

The economic effects of advertising

Neil H. Borden

（Getting and spending）

Arno Press, 1976, [c1942]

Note

Reprint of the ed. published by R. D. Irwin, Chicago

Includes bibliographical references and index

Details

• NCID: BA0376499X
• ISBN:
  • 0405080107
• LCCN: 75039233
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [New York]
• Pages/Volumes: xl, 988 p., [2] fold. leaves of plates
• Size: 24 cm
• Classification:
  • LCC : HF5821
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising -- Economic aspects
• Parent Bibliography ID:
  • BA0109814X