Marketing to the changing household : management and research perspectives

Author(s)

• Roberts, Mary Lou
• Wortzel, Lawrence H.

Bibliographic Information

Marketing to the changing household : management and research perspectives

edited by Mary Lou Roberts and Lawrence H. Wortzel

Ballinger Pub. Co., c1984

Note

Bibliography: p. 301-330

Includes index

Details

• NCID: BA03765030
• ISBN:
  • 0884109860
• LCCN: 84012288
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: xxv, 349 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.3
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Households -- United States -- Addresses, essays, lectures
  • LCSH : Marketing research -- Addresses, essays, lectures
  • LCSH : Marketing -- Management -- Addresses, essays, lectures