Marketing to the changing household : management and research perspectives

著者

• Roberts, Mary Lou
• Wortzel, Lawrence H.

書誌事項

Marketing to the changing household : management and research perspectives

edited by Mary Lou Roberts and Lawrence H. Wortzel

Ballinger Pub. Co., c1984

注記

Bibliography: p. 301-330

Includes index

• NII書誌ID(NCID): BA03765030
• ISBN:
  • 0884109860
• LCCN: 84012288
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: xxv, 349 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.3
  • DC19 : 658.8
• 件名:
  • LCSH : Households -- United States -- Addresses, essays, lectures
  • LCSH : Marketing research -- Addresses, essays, lectures
  • LCSH : Marketing -- Management -- Addresses, essays, lectures