Marketing management information systems

Author(s)

• King, William Richard

Bibliographic Information

Marketing management information systems

William R. King

Petrocelli/Charter, 1977

• : pbk

Note

Includes bibliographies and index

Details

• NCID: BA03765085
• ISBN:
  • 0884053946
  • 0884054446
• LCCN: 77008219
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: x, 213 p.
• Size: 24 cm
• Classification:
  • LCC : Z699.5.M34
  • DC : 658.8
• Subject Headings:
  • LCSH : Information storage and retrieval systems -- Marketing -- Management