The roots of marketing strategy : a collection of pre-1950 readings

Author(s)

• Rosenberg, Larry J.

Bibliographic Information

The roots of marketing strategy : a collection of pre-1950 readings

edited by Larry J. Rosenberg

（A Century of marketing）

Arno Press, 1978

Note

Reprint of articles published 1904-1946

Includes bibliographical references

Details

• NCID: BA03765187
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 1 v.(various pagings)
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/008
• Subject Headings:
  • LCSH : Marketing -- Addresses, essays, lectures
• Parent Bibliography ID:
  • BA03523756