Marketing for business growth

Author(s)

• Levitt, Theodore

Bibliographic Information

Marketing for business growth

Theodore Levitt

McGraw-Hill, c1974

[2d ed.]

Note

First ed. published in 1969 under the title: The marketing mode

Includes bibliographical references and index

• NCID: BA03765347
• ISBN:
  • 0070374155
• LCCN: 74008413
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; Tokyo
• Pages/Volumes: x, 266 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing