Author(s)
Bibliographic Information
The Wiley marketing series
John Wiley
Search this Book/Journal
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1
- Consumer behavior and the behavioral sciences : theories and applications
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edited by Steuart Henderson Britt
R. E. Krieger Pub. Co. 1979, c1966 The Wiley marketing series
Available at 4 libraries
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2
- The environment of marketing management : selections from the literature
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[edited by] Robert J. Holloway [and] Robert S. Hancock
Wiley [1974] 3d ed The Wiley marketing series
Available at 32 libraries
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3
- Marketing fundamentals : text and cases
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[by] Harry A. Lipson and John R. Darling
Wiley [1974] The Wiley marketing series
Available at 9 libraries
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4
- An introduction to consumer behavior
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[by] James U. McNeal
Wiley [1973] The Wiley marketing series
Available at 23 libraries
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5
- Marketing in a changing environment
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[by] Robert J. Holloway [and] Robert S. Hancock
Wiley [1973] 2nd ed The Wiley marketing series
Available at 21 libraries
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6
- Marketing problems : situations for analysis
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[by] Ernest B. Uhr
Wiley c1973 The Wiley marketing series
Available at 15 libraries
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7
- Macro marketing : a social perspective
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Reed Moyer
Wiley c1972 The Wiley marketing series
: pbk
Available at 43 libraries
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8
- Marketing communications : decision-making as a process of interaction between buyer and seller
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Edgar Crane
Wiley [1972] 2nd ed The Wiley marketing series
Available at 27 libraries
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9
- Management perspectives in retailing
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Ronald R. Gist
Wiley [c1971] 2nd ed The Wiley marketing series
Available at 18 libraries
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10
- Marketing management : a systems perspective
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William Lazer
J. Wiley c1971 The Wiley marketing series
Available at 35 libraries
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11
- Marketing and social issues : an action reader
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edited by John R. Wish and Stephen H. Gamble
Wiley c1971 The Wiley marketing series
: pbk
Available at 28 libraries
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12
- Basic retailing : text and cases
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[by] Ronald R. Gist
Wiley [1971] The Wiley marketing series
Available at 16 libraries
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13
- Introduction to marketing : an administrative approach
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Harry A. Lipson, John R. Darling
Wiley c1971 The Wiley marketing series
Available at 21 libraries
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14
- Psychological experiments in consumer behavior
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Steuart Henderson Britt
Wiley 1970 The Wiley marketing series
Available at 24 libraries
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15
- Consumer behavior in theory and in action
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edited by Steuart Henderson Britt ; with the editorial collaboration of James L. Lubawski
Wiley 1970 The Wiley marketing series
Available at 39 libraries
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16
- Salesmanship : the personal force in marketing
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W.J.E. Crissy and Robert M. Kaplan
J. Wiley c1969 The Wiley marketing series
Available at 15 libraries
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17
- Sales management
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[by] George D. Downing
John Wiley c1969 The Wiley marketing series
Available at 16 libraries
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18
- Managing the marketing function : concepts, analysis, and application
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John M. Rathmell
Wiley c1969 The Wiley marketing series
Available at 17 libraries
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19
- The Environment of marketing behavior : selections from the literature
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[edited by] Robert J. Holloway, Robert S. Hancock
J. Wiley c1969 2nd ed The Wiley marketing series
Available at 21 libraries
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20
- Marketing research : information systems and decision making
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[by] Kenneth P. Uhl and Bertram Schoner
Wiley c1969 The Wiley marketing series
Available at 29 libraries