Marketing management : readings in operational effectiveness

Author(s)

• Shapiro, Stanley J.
• Chebat, Jean-Charles

Bibliographic Information

Marketing management : readings in operational effectiveness

[by] Stanley J. Shapiro [and] Jean-Charles Chebat

Harper & Row, [1974]

Note

Includes bibliographies

Details

• NCID: BA0376642X
• ISBN:
  • 0060459557
• LCCN: 73013198
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xv, 301 p
• Size: 28 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Addresses, essays, lectures