Problems in marketing management

Author(s)

• Sissors, Jack Zanville
• Kotler, Philip

Bibliographic Information

Problems in marketing management

Jack Z. Sissors

Prentice-Hall, c1984

Note

Workbook to accompany: Marketing management / Philip Kotler, 5th ed

Details

• NCID: BA03767069
• ISBN:
  • 0137176120
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs ; London
• Pages/Volumes: vii, 229 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8/0076
• Subject Headings:
  • PRECIS : Marketing - Questions & answers
  • LCSH : Marketing -- Problems, exercises, etc