International marketing and purchasing : a survey among marketing and purchasing executives in five European countries

著者

• Turnbull, Peter W.
• Cunningham, Malcolm T.

書誌事項

International marketing and purchasing : a survey among marketing and purchasing executives in five European countries

edited by Peter W. Turnbull and Malcolm T. Cunningham in association with I.D. Ford and Elling Homse

Macmillan, 1981

注記

Includes index

詳細情報

• NII書誌ID(NCID): BA03768516
• ISBN:
  • 0333289897
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xv, 133 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.12.E8
  • DC19 : 658.8/0094
• 件名:
  • PRECIS : European Community countries. Marketing by business firms - Comparative studies
  • LCSH : Marketing -- European Economic Community countries