Marketing in an age of change : an introduction

Author(s)

• Udell, Jon G.
• Laczniak, Eugene R.

Bibliographic Information

Marketing in an age of change : an introduction

Jon G. Udell, Gene R. Laczniak

（Wiley series in marketing）

Wiley, c1981

Note

Includes bibliographies and index

Details

• NCID: BA03768593
• ISBN:
  • 0471081698
• LCCN: 80019923
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xix, 577 p.
• Size: 24 cm. &
• Attached Material: 84 transparencies
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA00209234