The management of marketing

Author(s)

• Wilson, M. T. (Mike T.)

Bibliographic Information

The management of marketing

Mike Wilson

Gower, c1980

Note

Bibliography: p. 137-138 -- Includes index

Details

• NCID: BA03771452
• ISBN:
  • 0566021919
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Farnborough, Hants
• Pages/Volumes: xvii, 141 p.
• Size: 31 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • PRECIS : Marketing
  • LCSH : Marketing
  • LCSH : Supervision of employees