The ethical problems of modern advertising
著者
書誌事項
The ethical problems of modern advertising
（A Century of marketing）
Arno Press, 1978 [c1931]
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注記
Reprint of the ed. published by Ronald Press Co., New York
Lectures delivered in 1930 on the William A. Vawter Foundation on Business Ethics, Northwestern University, School of Commerce
Includes bibliographical references
収録内容
- Custis, V. The place of ethics in the field of advertising
- Butler, R. S. What the advertiser owes the public
- Calkins, E. E. The ethics of agency practice
- Weld, L. D. H. Honesty in fact finding
- Chase, S. The ethics of advertising as viewed by the consumer
- Greene, E. L. Promoting and maintaining ethical standards in advertising
