The ethical problems of modern advertising

Author(s)

• William A. Vawter Foundation on Business Ethics

Bibliographic Information

The ethical problems of modern advertising

（A Century of marketing）

Arno Press, 1978 [c1931]

Note

Reprint of the ed. published by Ronald Press Co., New York

Lectures delivered in 1930 on the William A. Vawter Foundation on Business Ethics, Northwestern University, School of Commerce

Includes bibliographical references

Contents of Works

• Custis, V. The place of ethics in the field of advertising
• Butler, R. S. What the advertiser owes the public
• Calkins, E. E. The ethics of agency practice
• Weld, L. D. H. Honesty in fact finding
• Chase, S. The ethics of advertising as viewed by the consumer
• Greene, E. L. Promoting and maintaining ethical standards in advertising

• NCID: BA03783644
• ISBN:
  • 040511169X
• LCCN: 78000288
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: v, 134 p.
• Size: 23 cm
• Classification:
  • LCC : HF5831
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising -- Addresses, essays, lectures
  • LCSH : Business ethics -- Addresses, essays, lectures
• Parent Bibliography ID:
  • BA03523756